Project “Audiovisual media content based on artificial intelligence” launched
Deepfakes are (audio-)visual recordings manipulated with the help of artificial intelligence that make it possible to represent a person in any situation and environment imaginable and to use existing recordings of a person’s voice to make them say any sentence. The rapid advance of this technology makes it possible for almost all internet users to create realistic but fictional video content.The rapid advance of this technology makes it possible for almost all internet users to create realistic but fictional video content. As a result, it becomes increasingly difficult for audiences to distinguish whether an audio or video recording is genuine or created by a machine. This development poses a challenge for public discourse, journalism, political and economic actors, as audiovisual content traditionally enjoys a particularly high level of credibility.
The SAB-funded collaborative project follows up on a comprehensive Literaturanalyseand, in a first step, focuses on the audience and their level of knowledge about deepfakes as well as their susceptibility to deception for manipulated (audio-)visual recordings. In a second step, the project aims to examine the possibilities and challenges for journalists in dealing with deepfakes. Finally, the focus on the audience and journalists will be expanded to include the perspective of other actors from science, business and society. The aim is to establish national and international cooperations and to establish an interdisciplinary network for deepfake research at the University of Leipzig. In this context, the project work includes the implementation of an interdisciplinary symposium and subject-specific workshops, the publication of an anthology and the conception of information material for affected stakeholders from the media, education, politics and business, as well as public relations work on the joint project.