Synergy effects of entertainment and information programs about organ donation on issue involvement and altruistic responses.

Bartsch, A., & Angerer, L. (in press). Synergy effects of entertainment and information programs about organ donation on issue involvement and altruistic responses. Studies in Communication and Media.

In this study, synergy effects of entertainment and information media are examined using the example of a TV theme night on organ donation. Participants in the study watched either a feature film about organ donation or an entertainment program on another topic. Afterwards, all participants watched an information program about organ donation. Participants who had previously seen the feature film about organ donation reported higher levels of topic involvement (topic interest, subjective knowledge, and information seeking) and higher levels of altruistic responses (positive attitudes and behavioral intentions regarding organ donation and obtaining an organ donor card). The structural equation model showed that these positive effects of the feature film on topic involvement and altruistic responses were mediated by the mediator variables emotional emotion by the feature film, cognitive elaboration of the film content, and elaboration of the informational broadcast about organ donation.